Summer season starts with a bang for Cape Town tourism

Champ peak drive _ TCD Trust

Says Cape Town Tourism CEO, Enver Duminy; ‘Cape Town is enjoying a good start to the summer holiday season. There has been slow but steady growth in tourism over the past few summers and this is very encouraging.’

Duminy noted that there is now a strong appetite for discounts on last minute bookings and packages:

‘Online daily group buying and discounting models have created a bargain-hunter mentality but smaller accommodation establishments simply can’t adapt their offering to attract last minute shoppers at whim without upsetting their business model and bottom line. Cape Town must position itself on its excellent value – but we can’t afford to give it away.’

Duminy continued; ‘In a recent (October 2013) Cape Town Tourism survey of its membership, conducted by Horwath HTL, average actual room occupancy for the month of October 2013 was recorded as 59.9%, up 3.3% on October 2012. The Cape Town Tourism members polled in October, collectively forecast occupancy in December of 2013 at 72.8%. A report reflecting the actual occupancy level experienced in December will become available in mid-January 2014.’

Tourism Minister Marthinus van Schalkwyk noted this week that; ‘The fast-growing tourism industry contributed R35.4 billion to the economy in the first six months of 2013 – more than the R32.6bn from gold exports.’

He went on to point out that over a four-year period, the sector had achieved 9.4 percent compound annual growth in the first half despite ever-increasing competition, tough conditions in some source markets and a fluctuating rand.

– Read the full release from with more stats and figures from Cape Town Tourism